About

Get to Know Us

Horned Owl Analytics, LLC is a consulting firm dedicated to strengthening the ability of nonprofits to manage data effectively for continuous learning. Nonprofits understand the importance of being data driven but some need help putting that into practice or find they need support in using technology to enhance their efforts.

Engaging with a consultant can provide objectivity and a new perspective. Consultants leverage their experience and expertise as a catalyst for change. By partnering with a firm like Horned Owl Analytics, an organization gains access to a specialized set of skills that support, rather than supplement, staff. Whether the engagement results in a short-term deliverable or establishes a long-term relationship, our goal is to strengthen the organization from within to empower management and staff to lead with insight.

workspace

At Horned Owl Analytics, we believe in...

a shared purpose

We care as much about your mission as you do. Our relationship should always add to your work and result in positive outcomes for the people you serve.

innovation

We respect the existing structures of the organization but challenge traditional processes to allow for creativity and progress and to welcome change when it can improve efficiency and effectiveness.

professionalism

We are dedicated to getting the job done well with enthusiasm, transparency, and integrity. We take pride in having gained the respect and positive recognition from the communities we work with.

Make Performance Management

Part of your Nonprofit Culture

We can work with you in a variety of capacities to meet your short or long-term needs. Let’s work together to find the right solution to meet your goals and determine the steps necessary to achieve them.

Cheryl Lynn Jenkins

Cheryl has over 20 years of experience in data management, analysis, and reporting in the nonprofit sector. As a senior leader in a non-profit organization prior to starting her own business, she has a proven ability to communicate information effectively to diverse audiences including community stakeholders and policy makers. Cheryl oversaw the collection, organization, and analysis of data to ensure that mission is met, and information is available for evaluations, resource allocation, and advocacy. She created materials to share the organization’s work and impact ranging from annual reports for foundations, state and local entities, donor appeal letters, and presentations to the Board and County Council. Cheryl launched Horned Owl Analytics from a desire to expand the reach of her experience and offer data expertise to other non-profits.

Cheryl holds a Masters in Geography from the University of Maryland and an undergraduate degree in sociology and international studies. She has worked in both regional and international organizations with a passion for child, family, and health issues. Her skills include qualitative and quantitative research methods, data management and visualization techniques, geographic information systems, and website development.

Cheryl lives in Maryland with her husband and two children. She volunteers as a Girl Scout leader and a librarian assistant in her daughter’s school.

Cheryl Lynn Jenkins
Cheryl Lynn Jenkins
Founder & Principal